Are you think of pursuing MBA? I am here to discuss what is MBA Marketing? MBA Marketing Syllabus, Eligibility, Scope and Salary of MBA students.

It is a two year professional course. It is a very popular course among students and employees. Marketing is one of the oldest disciplines of management study.

Marketing is the heart of any organization.

If you are interested in the media, promotion, advertisement and sales. MBA in Marketing educates students about the consumer behavior, product management, market strategy and market research and organization behavior.

 Syllabus for MBA

MBA Syllabus

Common courses within MBA in Marketing specialization are includes:

  • Services Marketing
  • Marketing Management
  • Sales and Distribution Management
  • Product and Brand Management
  • Customer Relationship Management
  • Logistic and Supply Chain Management
  • Marketing Research
  • Logistic and Supply Chain Management
  • Retail Management

Eligibility for MBA


Bachelor’s degree in any discipline is the main eligibility criterion. The process of admission through only entrance tests. Below is a list of major entrance tests are conducted in India for MBA admission. These are

  • CAT
  • XAT
  • CMAT
  • SNAP
  • IIFT

Scope of MBA

Scope of MBA

MBA in Marketing have wider scope in India. After the completion of MBA,  students can be placed as sales manager or executive in good company including hotel, banking, hospitality, retail, insurance and market research.

Increasing competition in market and for long survival of the companies, companies are looking for an expertise sales manager or executive.

Companies are looking for an individual who have relevant skills and knowledge of market and market trends.

The individual with MBA degree in Marketing can opt for the following position in industry.These are

  • Marketing Manager
  • Market Research Analyst
  • Sales Manager
  • Product Manager
  • Business Analyst
  • Project Manager
  • Media Planner

Salary of MBA Aspirant

Salary of MBA Aspirant

MBA Marketing students salary depend on their capacity to innovate. In India, an MBA from the IIMs may command packages of Rs. 20-25 L per year while completion of MBA from a local college command packages of Rs. 5-7 L per year.

Marketing Manager earns about Rs. 5 L a year at start and  Market Research Analyst Rs. 6-7 L at the start to 20-25 L in senior posts.

Top B-Schools for MBA

Top B-School for MBA

Among the top universities in the India for MBA in Marketing are

  • Faculty of Management Studies, Delhi
  • IIM Ahmedabad
  • Xavier Labour Research Institute Jamshedpur
  • IIM Indore
  • Mudra Institute of Communication, Ahmedabad
  • IIM Ranchi
  • IIM Shilong
  • P. Jain Institute of Management and Research, Mumbai
  • NITIE, Pune
  • JBIMS, Mumbai

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